Landing Pages can be utilized with your existing website or as a stand-alone page to get your product or base of operation noticed on the web.
The industry defines landing pages basically as lead capture page that consist of a single web page that can be linked to an SEO search result or advertisement.
Ok, now that I bored you, what a landing page can do for you is a way to expand your website without having to redo your entire website. If you have a promotion planned or you are an organization that has a yearly event coming up, a landing page is a great way to connect online with potential and existing customers. When tied with social media a landing page can expand your marketing budget in a big way.
You may have also of heard this referred to as a Splash page. Splash pages and landing page are very similar and easily confused. A splash page opens ahead of your home page as an introduction. These are good if you are preparing for a launch of a new website or new startup. Also, these can be helpful to direct your traffic to two separates sites.
Landing pages are great ways to promote a new product or special promotions and anything that may fit your organization.
If you want to see if a landing page can help your small business, contact me to see how I can do to help.
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