How's your web presence for the Holidays

Do you have a website for your small business?  Have you taken the time to address ideas on how you can convert sales via your website?  It is not too late. Here are some quick tips and ideas to help drive sales up.​

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If you use your website primarily for informative purposes to lead customers back to your brick and mortar store, you can help increase your sales by offering online coupons and discounts.  Adding a printable coupon is easy to add to an existing website.  Offering online gift certificates is an easy way to help drive sales back to your store.  Gift certificates are an excellent way for customers who may live out of town or may not have time to shop during your business hours to purchase as gifts

If you are primarily a service provider, offer online gift certificates that can be used as gifts. Offer a promotion for customers to use for themselves to make life easier around the holidays; such as carpet cleaning, delivery service, etc.  This is a great way to become your customer's hero!

Let’s not forget your social media.  Utilize social media and increase your exposure with a giveaway or offering discounts.  It does not have to be a massive giveaway.  You will be quite surprised how much you can convert back to your store just offering a few $25.00 gift certificate giveaways.  

If you have a website, adding an additional landing page is a great way to do month to month promotions; and they tie in well with your social media platforms.
​If you don't have a website yet or don't have an easy way to create promotions, we can help.  Check out an example here of a design we've been working on to help our clients out with some upcoming promotions. This design works great with many of our clients because we can customize it to fit their business. It is also responsive, so it's going to look great on whatever device your customer utilizes to find your business.
 
After you have utilized all this technology to bring in new customers, go back to the basics. Remember, most of us serve our customers in one way or another. Without them, your store would not exist.  Provide them with outstanding customer service, and you may just retain a customer for life. Technology can only assist you so far; you will need to carry it the rest of the way.

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Related reads:
Landing Pages/Splash Pages
Adding your logo to your social media video
What does your website do for you?

​Other blogs...
Budgeting for the Holidays