Adobe is killing off Flash by 2020, which has been a long time coming. To some no real surprise. If you are not developing a website, this probably will not mean a whole lot to you. But does your current website utilize Flash? And if your site is using Flash, does that mean you should wait until 2020 to change? Nope.
Most browsers have already blocked Adobe Flash, and if your site utilizes Flash now, your potential clients could be looking at a non-functioning part of your website.
Apple iOS and Android smartphones do not have a Flash plug-in. There are workarounds to install Flash on some mobile devices, why depend on the end user to do a workaround to view your website? As of March 2017, in the U.S, Android is the most used smartphone at 53.4%, and Apple is second at 44.5%(per www.statista.com). The number of users that search for a small business utilizing a smartphone continues to climb, and if they are finding you via smartphone, and your site still uses Flash, they see an issue on your site. Smartphone users tend to bail off a site quicker and go back to the search engine to continue what they are looking for when a website does not quite work right. But what if the majority of users are finding you via desktop? Well, your site is still more than likely not working correctly if users are surfing the web with the default settings turned on in the web browser. Safari, Chrome, and Firefox all block Flash by default. Although the default settings can be changed to allow Flash, you still have a risk of something that was initially designed to attract customers to your site not functioning correctly and will more than likely cause a customer to leave your site. This could equal no ROI.
Some small businesses still have Flash and quite frankly have no real reason to have it on their website. Not when there are better options out there.
If your website has been around for awhile, the time is now to evaluate your site, see if it utilizes Flash, and update your site. It would also be an excellent time to see if your website is mobile friendly or not. Google continues to rank sites higher that utilize a responsive design and make their websites mobile friendly. Best thing to do is pull out your smartphone and see how your site looks to you if you were a customer looking to buy from your business.
Need some help evaluating your website? Contact RBA Web Design; we will be more than happy to help you with this process. If you just need a quick consultation or you may require us to dig a little deeper to a paid consultation that could save you more money in the long run.
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RBA Web Design
P.O. Box 48
Kennard, IN 47351
We are located just 40 minutes east of Indianapolis
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